Fish In Any Condition

Rain Gear

Ultra-comfortable, lightweight gear for anglers who demand more - from flexible shells to floatation insulation. 

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UPF Sunshield

Breathable & quick-drying with an antimicrobial odor-resistant finish. Built for serious sun defense and all-day performance.

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Ice Fishing

FXR’s Pro-Series  is engineered to be fully capable when riding, but with specific features for ice fishing anglers.

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Footwear

Delivering premium fishing functionality, with an ultra comfortable daily-wear fit & waterproof technology.

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Rivell

A premium fishing apparel brand by Malcolm S

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Lifestyle

For anglers who demand comfort, protection, and performance on the water.

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New Fishing Gear

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MCustomRivellUPF_Hoodie_SlateGreen_SKU_263319-_5770_Front

Custom

UPF Sun Protection

Dryseat

Jackets

Bibs

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Gloves

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Bottoms

Boots

Hats

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Balaclavas/Gaiters

Toques/Beanies

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Bags

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accessories

Protect Yourself From The Sun

UPF Sunshield 50+

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Does Your Suit Float? Ours Does

F.A.S.T. (Float Assist Safety Tech)

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Technology Highlights

Custom Sublimation

Fish like the pros

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F.A.S.T™

F.A.S.T.™ gets you back up to the surface rapidly and helps you level your body out, easing your climb onto the ice.

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Water Resistance

YKK® VISLON® Heavy-Duty AquaGuard® front zipper & YKK® waterproof zippered chest & hand pockets

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Hydrx™

HydrX™ membrane, keeping people dry, comfortable, and protected in extreme conditions.

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Angler support at every level

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